![]() ![]() ![]() First moment of truth we’re going to talk about today is essentially standing in the grocery aisle. So think about Drift, Calendly, products like that, make sure it’s easy to get in touch with and talk to your sellers. But in most cases people are coming to buy. Most of these B2B websites are written like you’ve never heard of them before. There’s a great stat from Gartner, from the latest Gartner marketing symposium, that 60%, six zero, of your first time B2B website visitors have already decided to buy your product. But basically, the zero moment of truth is when people are researching online, and looking to third parties, and other authorities to understand what they should buy. But you know, we’ll kind of throw some B2C components in there as well. And this applies to B2C or B2B, I’m going to probably put a B2B spin on it today, just because that’s the world that I’m inhabiting right now. Basically, we’re talking about how to build a marketing plan. ![]() All right, so today we are talking about the first moment of truth. So that could be a moment of weirdness if you’re watching on video. But you’ll notice him watching over the episode and he doesn’t like something he’ll tap me on the shoulder. So anyway, we’ll have some fun with that later. And I bought Teddy a brand new-to-me suitcase to bring him home like a gold brick. And he’s been recently brought back from Seattle where he was very well cared for by Suzy, who I’m very grateful to. So there’s a lot of emotion packed into that teddy bear over there. And that collar was the collar that my first cat, Punky, had. But just to kind of preview that or preface that a little bit, Teddy has a repaired nose and paws courtesy of my grandmother. And we will do an entire podcast on Teddy at some point. That bear has seen a lot of adventures and has been with me through thick and thin. That is the bear I have had since I was six months old. So if you are watching me on video over my right shoulder, just right behind me, you’ll see a teddy bear sitting on my wire stand. If you’re watching this on video, so we are now actually broadcasting these in video form as well. I am the Chief Experience Officer, CXO, at Sprinklr. Hey, welcome to the Unified CXM Experience grooving out to the Ride of the Valkyries. Grad I guess I should start talking, right Randy? All right, ready? Ready. ![]()
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