![]() ![]() 101 answers to your questions about business English. If you have a question for Ken, send it by e-mail to Ken chooses your question to print in Spotlight magazine, you’ll receive a free copy of his book, Dear Ken. Save to OneDrive, to get to your presentations from your computer, tablet, or phone. Add transitions, animations, and cinematic motion. Select a professional design with PowerPoint Designer. You’ll quickly see that it will help you create an audience-friendly atmosphere. With PowerPoint on your PC, Mac, or mobile device, you can: Create presentations from scratch or a template. In your next presentation, try to consciouslybewusstconsciously use inclusive language and drop as many “I’s” and “me’s” as you can. The so-called “royal we” really separates you from others: “We in the management group have decided that the production workers will not receive any pay rise this year.” That “we” at the start of the sentence was not an inclusive one! And remember, too, that “we” is not always an inclusivemit einbeziehend, offeninclusive word. And if you want to emphasize an opinion or show personal responsibility, then you’ll need to use “I” and “me”. For example, it’s difficult to make a self-presentation without using this word. Of course, sometimes you need to use “I” in a sentence. Some psychologists say that every time you use “I” and “me”, you should use “we” or “you” five times to to coverhier: ausgleichen, wettmachencover the separating effect. “I” and “me” separate you from your audience. → Please contact me later if you have more questions. I invite anyone to contact me later if there are more questions. ![]() ![]() → Why does every one of us make this mistake? I wonder why everyone makes this mistake. → Shall we continue in the way that’s been outlined? Shall I continue in the way I’ve outlined? → Probably you all need a fuller explanation. I think you all need a fuller explanation. I would like to thank you for coming to the meeting. I want to show you how to solve this problem. In the pause, change the sentence to include the more audience-friendly words “you”, “we” or “us”. First you’ll hear a sentence with “I” or “me” in it. This sounds less egotisticalegoistisch, selbstgefälligegotistical and more inclusive. Instead, try to replace these words with the words “you”, “we” and “us”. It means trying to avoid using too many sentences with the words “I” and “me” in them. One simple way of making your presentation more audience-friendly is to use audience-friendly language. When you’re making a business presentation, you want the audience to feel involved in what you’re saying. This time Ken has tips on how to make a presentation more audience-friendly. In these cases, the funnel structure is the better option.Transcript: An audience-friendly presentationĮach month, business communication expert Ken Taylor joins us in the studio with tips on using English at work. Controversial core messages that are brought up at the very beginning of a presentation can lead to discussions that veer off and are hard to control. The funnel can be effective with controversial and/or highly emotional topics. It’s also a more challenging presentation structure to pull off, especially if you don’t have that much experience with presenting. ![]() To avoid this, it always helps to revisit those earlier statements and reinforce the core message. It doesn’t lend itself well to a dialogue-oriented presentation and by waiting until the end to deliver your core message, your audience may not make the connection with earlier key statements. This structure does have a few drawbacks. The funnel introduces the core message towards the end of the presentation. This is exactly the right time to start the question-and-answer scenario to hold their attention and get them involved. Presenting the core message early will have your audience wanting to hear more. With this structure, the core message is introduced at the beginning of the presentation’s main section. ![]()
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